Amazon Empire p.3

• They were chasing small time book publishers for their book store.

• Amazon was able to force small publishers to agree to any terms by using underhand tactics like removing the buy button for the publishers products if they did not comply

  • but Amazon was still extrememly beneficial to these small publishers, tactics or not

• Release of the kindle developed the industry into the digital age

• Amazon began to gather a lot of power in the industry as Amazon could easily control many factors in their market

• In 2005 Amazon Prime was released

  • $79 dollars for year for a free 2 day delivery

  • This concept was the springboard for the success for Amazon